This post is a shameless plug for a special summer offer I’m running with an associate, Andy Paterson-Jones of branding agency, New England.
We got our heads together and created 90/90 – A 90 minute marketing and branding consultation for £90.
We’re living in challenging times and business is tough. Andy and I wanted to make it affordable and accessible for small businesses to get specialist marketing and branding advice. During the 90 minute consultation, we review the company’s current marketing and branding initiatives and advise how they could develop them in the next 12 months.
Whatever is on your mind – improving your website, broadening your customer base, introducing new services, achieving more structure in your marketing planning – 90/90 is an ideal starting point for creating more clarity and producing measurable results.
This offer ends on August 31st so please tell your friends. Click here for more information
I watched this advert for Honda for the first time last night and loved it. I don’t normally get excited about Honda but this advert is captured my imagination and reminded me of the extent of the Honda brand and product range.
PS It also has some great footage of New Zealand – a place that I love. And what a hot tub!
I’m currently in the process of creating a new website for my company, Tyrrell Marketing Consultancy. I also frequently work with clients on website projects.
However simple you try to make it, creating a new company website takes more effort than you think it will.
My advice is always to do as much planning as possible before the web designer starts any work. Too many website projects stall or take far longer than necessary because there wasn’t enough thought and planning up front.
One great starting point I recommend to clients is Seth Godin’s list of difficult and important questions. You should make sure you answer these questions before spending a penny on designer or programmers.
I recently prepared these 3 top tips marketing tips for a presentation to small business owners. They’re simple but all too often overlooked when you’re busy running your company.
TIP 1 - Review your current marketing from the point of view of your customers
Harley Davidson doesn’t sell motorbikes. It sells the concept of freedom to middle-aged [...]
I’m pleased that England is making much more of a fuss these days about St George’s Day which falls this Friday 23rd April.
It presents a promotional opportunity for companies with brands that take pride in their English roots. A great example of an organisation who has exploited St George’s Day is Wells and Young Brewery. [...]
I have been chuckling lately about the Flat White phenomenon sweeping Starbucks and Costa Coffee shops up and down the country.
Having spent 5 years in Australia, the Flat White is nothing new to me. So I have found it hilarious that the coffee chains have developed such a huge marketing buzz around the Flat White as [...]
I was lucky enough to attend the Likeminds conference a couple of weeks ago. It’s a great event for anyone wanting to know more about the rapidly evolving world of social media.
There were many things that I took away from the day and that are still top of mind. Here are a few at the [...]
As a keen sailor, I’m still feeling jaded about last month’s America’s Cup contest. Sure I was stunned by the staggering speed of the yachts which were the fastest ever in 159-year history of the Cup, but as a world-class event it sucked.
A 2 and 1/2 year legal battle over rules between the American challengers [...]
So often in smaller businesses, the focus in on ‘doing’ the business and any marketing activities have been selected more on the basis that they seemed like a good idea at the time rather than because of any strategic reasons. It’s not uncommon to see different versions of logos being used, old brochures handed out [...]
The other weekend I had coffee with an old friend. We were discussing mobile phones and technology and got onto the subject of Twitter. She asked me to explain how Twitter works. I did so but instantly knew from her reaction that that was where her knowledge of Twitter would end. She’s a technophobe, a [...]
