Talking to your customers is good for business
You might be thinking that the headline of this post is stating the obvious but you’d be surprised.
Time and time again when I get talking to new or prospective clients, I encounter businesses who are not speaking to their customers.
They talk about about how business isn’t great or how they’d love to get a whole bunch of new clients yet they’re neglecting the happy clients that are right there in front of them.
Your existing clients are the ones who are pleased with the work that you’ve done for them. Your clients have their own network of contacts who could spread the word about their business. Your clients might be happy to buy more from them if only they knew about the other services they offer.
Much has been written about brand advocacy, customer loyalty and creating a referral business. But my message is simply to find ways to keep in touch with your customers.
Treat your customers how you would like to be treated. Pick up the phone to them on a regular basis or better still meet them if you’re in the same geographical area. Share information with them that they may find interesting and useful. Be considerate and professional.
Make sure your customers are up to date with your range of services. That they know about special offers and new developments in your business. Ask them for feedback and testimonials and they will be flattered you contacted them.
Make looking after your existing clients your priority above everything else. Focus on your existing customers and you’ll be surprised how much better business gets.
What have you found to be the most effective way to keep in touch with your customers?
[Picture: INEOS]
