Facebook extends its reach
I recently attended a seminar about Facebook. It was a great update and I thought I’d share some of the most interesting take outs with you.
One in 11 people on the planet use Facebook
The average user is connected to 80 community pages.
If your business is targeting consumers, you should investigate the potential to communicate with them via Facebook.
If your audience is business to business, Facebook won’t have as much relevant potential for you so focus on other initiatives.
Create a community, engage with your target audience proactively.
Starbucks uses its fan page to combat negative publicity. By allowing their 20m+ fans to comment feeling they are enpowering their customers so that their positive comments drown out the negative feedback.
Nokia actively starts conversations on their Facebook page. By encouraging the public to enter competitions and upload their own images, they’re giving their customers a reason to keep coming back to their fan page.
Remember that if your community don’t normally get together you need to start conversations to get them interacting.
Provide value and make it easy for fans to share information via Share buttons.
How have you been using Facebook for business? I’d love to hear your experiences.
