Injecting innovation into your business

November 10, 2010

I recently attended a conference about innovation in the leisure marine industry.
There was a great selection of speakers and it was fascinating to learn about breakthrough developments and new inventions. I couldn’t help but be inspired, not just by the progress, but by the amount of commitment, energy and dedication these individuals had put [...]

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Blog of the month – This is Seth’s Blog by Seth Godin

October 21, 2010

A few weeks ago we launched our Brand of the Month posts and we’re following this up with another series that we hope you will also find valuable – Blog of the Month.
Here at The Marketing Column we find inspiration, ideas, knowledge and interesting stories from a wide range of blogs. We regularly share [...]

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Outsourcing your marketing

October 8, 2010

Ensuring that your marketing budget is working hard and supporting business growth is paramount.
As we discussed, in our last post your in-house team can achieve great results with sound marketing marketing, some imagination and commitment. However there can also a strong argument for outsouring your marketing activities to an agency.
Expert advice
Often smaller companies, can only [...]

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In-house vs outsourced marketing

October 5, 2010

Whether to employ in-house marketing staff or outsource marketing activities is often a tough decision for small to medium sized organisations.
So we’ve decided to write two posts looking at both sides of the argument.
In this post, we’ll discuss what you need to consider if you’re thinking about handling all your marketing in-house or employing a [...]

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Brand of the month – Adnams Brewery

September 30, 2010

A new initiative for this blog is our brand of the month. Each month we’ll be featuring a brand that has caught our eye or captured our interest.
Our brand of the month for October is Adnams Brewery – a company that we’ve long admired.
Based in Southwold in Suffolk, the earliest record of brewing on the [...]

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Why right now marketing is tough for businesses

September 24, 2010

I’ve been meeting a lot of business owners recently and the word on the street is that it’s tough for them right now.
Many have got lots of great ideas and goals for their company but don’t know where to focus in terms of marketing. There are two key issues that I’ve been hearing time and [...]

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Autumn’s here and it’s time to bear fruit

September 21, 2010

Frankly I have been in denial over the past couple of weeks about the advent of autumn. But I can’t fight it any longer – today is September 21 and widely regarded as the official start of autumn.
So autumn is here and I’ve decided that it’s time to bear fruit. As some of you [...]

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90/90 Marketing & Branding Consultation

July 24, 2010

This post is a shameless plug for a special summer offer I’m running with an associate, Andy Paterson-Jones of branding agency, New England.
We got our heads together and created 90/90 – A 90 minute marketing and branding consultation for £90.
We’re living in challenging times and business is tough. Andy and I wanted to make it [...]

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The Impossible Dream – An advert which does its job

May 28, 2010

I watched this advert for Honda for the first time last night and loved it. I don’t normally get excited about Honda but this advert is captured my imagination and reminded me of the extent of the Honda brand and product range.

PS It also has some great footage of New Zealand – a place that [...]

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Planning a new company website – read this first

May 20, 2010

I’m currently in the process of creating a new website for my company, Tyrrell Marketing Consultancy. I also frequently work with clients on website projects.
However simple you try to make it, creating a new company website takes more effort than you think it will.
My advice is always to do as much planning as possible before [...]

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